Journal of Management
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Lead management can basically be defined as the process of building good lasting relationships with business prospects. Studies conducted in various industrial and service sectors indicate that early stage leadsoften ignored lost or discarded by sales people generally make up about 40 to 70 percent of possible sales. Property management businesses that do not have well defined processes to nurture their early stage real estate leadsand handle their client relationship building activities prior to initiating the buying process typically end up missing out and even wasting future prospective sales opportunities. This article goes on to describe the process of lead management and importance of using lead management software .


Lead Management Software
Lead management can best be described as all practices and processes that involve the planning and organizing a businessís approach to establishing a brand reputation, acquiring new customers and retaining existing customers. Lead management software as such is an IT solution designed to assist businesses in the complex process of lead generation, acquiring and filtering through lead intelligence, distribution of qualified leads to marketing departments and allocating high priority leads to sales teams for conversion.†

Benefits of Investing in Lead Management Software†
The main goal of effective real estate leadssoftware is to assist property managers to track and manage their whole lead life cycles till they develop in to sales and increase their businesses revenues or ROI (return on investment). The following are just a few benefits of lead management software:
1.††† Lead Generation : Effective lead management software enables businesses to capture leads generated from sales and marketing campaigns resulting from website visits. This software feature allows businesses to convert anonymous web site visitors in to lead.†
2.††† Reduces costs and saves time : This real estate management software allows its users to do more with less through its automating and analytics feature that simplifies the process of completing repetitive manual tasks.†
3.††† Lead Qualification : This lead management software feature offers its users a platform to automatically score and prioritize leads based on predefined parameters depending on interests, activities and intent.†
4.††† Analytics : This lead management feature provides analytical reports that help businesses understand the effectiveness of marketing channels and strategies being employed as such assisting decision makers in the process of determining the appropriate approaches to optimizing costs, improving overall performance and increasing ROI.†
5.††† Lead Nurturing : This feature enables intent driven and personalized lead development aimed at fostering relationships and bringing prospects closer to sale readiness.†
6.††† Revenue Growth : As is the case with other real estate management software systems in the market today,† real estate leads software assists property manager, ownersArticle Submission , agents and brokers in winning more deals and generating higher revenues through focusing time and resources on the only the very best opportunities.

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